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Lose All Your Twitter Followers With One Mistake
Despicable Me Minion at work stealing your Twitter login Some of you readers have made it clear that you are small business owners and don’t have time for all that “security” balderdash where some guy...
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Why Email Marketers Should Avoid the Coming Wave of Mosaics in Email and What...
Today, ISPs block a lot of the images in your email marketing campaigns. That’s not anything new. But what is new is the soon-to-be realistic use of mosaics in your emails. What are mosaics? Mosaics...
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How to Double Your Gmail Inbox Placement Rates
We all talk about the little tweaks we can do to help increase our inbox placement rates at the major internet service providers (ISPs) like Gmail. But what if you are having trouble getting into the...
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The Noob’s Guide to Email Marketing and Social Media Speak
Are you new to email marketing and social media? (Oh no, a noobie, a noob!) Sick of all the marketing mumbo jumbo double speak? Not sure what all these terms mean? This article will help clear up some...
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5 Easy Steps to Build Your Small Business Using LinkedIn
Pizza box math humor Search engines love LinkedIn, just not necessarily YOUR page – 5 steps to build your small business using LinkedIn If you run a pizza joint that gets most of it’s business from...
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The Next Best Thing To A Guest Blog Post
Adding new eyes to your blog shouldn’t be this complicated All of us who spend our time in the depths of social media have been told ad infinitum that writing guest posts is the missing magic that...
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The Restaurateur’s Zen Guide to Email List Building. Why your Restaurant Must...
Unique restaurant ingredient known as Galangal Look, I understand. You’re a restaurateur and the last thing you have time for is to send out email marketing messages to your customers. You’ve got an...
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Political Parties Suck at Managing Email Marketing Campaigns
Vote for Kermit! Political parties don’t know how to manage email marketing Return Path put out a great infographic about the use of email marketing by both political parties during the 2012...
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Imagine Your Small Business If You Had a Blog That Didn’t Suck
You own a small business, and business is down, revenue is down, profit is down, cash bribes are down….. And what’s that I hear you saying?, ”Oh, it’s the economy, that’s the problem”. Yeah, yeah....
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Email Marketers Guide to 35% Higher Read Rates and 50% Lower Spam Rates
Some of this data will surprise you. Guy Hanson, Director of Response Consulting at Return Path, recently presented some very interesting data around email and open rates. This research was centered...
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Is Your Blog Losing Out on a Huge Second Audience Because of Fear?
There is a long standing controversy over whether or not it’s OK to duplicate your blog article content on another website. The argument between search engine optimization (SEO) experts goes like...
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What Your Blog Can Learn From Guy Fieri’s Bad Restaurant Review
Guy Fieri is a famous chef who just got blasted by a New York Times restaurant review. And from reading the review, it sounded as if Chef Fieri created dishes that were just a wee bit out of context....
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The Noob’s Zen Guide to Email Deliverability Speak
(This is a companion guide to “The Noob’s Zen Guide to Email Marketing and Social Media Speak“) Are you a noob to email deliverability? Don’t worry. I know experts who are noob’s at being experts,...
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What if Your Charity Had to Grow Donations by 10 Times or Face Failure?...
What if your boss told you that unless donations magically increased by ten-fold, they’d have to shut the doors on your 501(c)3 forever? What would you do? You’re the marketer, so come on, think of...
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How Do I Get More Customers (And Keep Them)?
How do I get more customers? You are the newest of the noobs in your small business. You started out with a lot of energy, but the customers just aren’t coming. Or, the ones that are coming are not...
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Your Employees Aren’t Killing Your Business, You Are
Red swingline stapler You’ve read the articles about the proper way to manage employees, you’ve seen the results, and yet somehow, the message never gets through to you as a manager. Somewhere along...
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